Market Advisory Partners

Eight is Enough: Common Professional Services Web Site Mistakes

admin — Fri, 12 Aug 2011 18:01:42 +0000

The professional services world has been all atwitter about social media. And while social media is transformational, it’s essential to remember that social media always points back to one place–your web site.

Web sites remain the central focus in any marketing platform. Whether someone’s been referred to you, or you’ve met on Twitter, both [...]

I joined a professional organization! Now what?

admin — Mon, 25 Jul 2011 04:24:34 +0000

I’m asked this question every day. We business developers are always pushing participation in professional organizations, but what kind of membership means business? How do you know you’re making the most of an organization?

Sadly, most of us don’t take the necessary steps to maximize memberships to generate new business. Consider this: I was speaking [...]

Brands Mean Business

admin — Tue, 31 May 2011 17:51:02 +0000

Professional services firms tend to overlook or understate the value of their brand, focusing more on the relationships that their professionals have with clients. Relationships are critical at the individual level, but powerful brands mean business—they provide the foundation of credibility. A brand is your reputation. It helps a firm and its professionals make the [...]

Is Email Marketing Extinct?

admin — Sun, 22 May 2011 16:48:22 +0000

With so much email in your inbox every day, how effective is email marketing? Do e-newsletters, e-blasts and other e-marketing tactics actually get read, or do they mostly get lost in the murky depths of your overcrowded inbox?

This is a valid concern for professional services firms today. So should you or shouldn’t you use [...]

Finding Time to Market

admin — Wed, 27 Apr 2011 17:29:46 +0000

It’s the bane of the busy lawyer, accountant, architect and engineer: between client demands, firm meetings, and life outside of the office, today, you also have to find time to cultivate stronger relationships with clients and continuously fill the pipeline of new business.

For many, finding time to develop business—with referral sources, prospects, and clients—can [...]

Building Rapport In A Digital World

admin — Wed, 06 Apr 2011 05:24:59 +0000

Years ago, when we first began conducting client satisfaction interviews for clients, we spoke to a chief litigation counsel at a global manufacturer. This individual worked with law firms all over the world. He was a sophisticated consumer of services and an expert in his field. But what he told us about the criteria he [...]