Who We Are
MAP was founded by Martha Cusick Eddy, a veteran marketing executive who has help positions ranging from the head of North American marketing for a global law firm to Director of Marketing for a well-known national firm headquartered in Denver. She founded MAP to deliver the highest caliber marketing services to professional services firms in a way that fits the budgets and needs of firms ranging in size from 5 to 500 professionals.
To do that, she has assembled a team of professional services marketing superstars, who provide brand identity and graphic design, PR and corporate communications, electronic communications and social media, and other in-demand services required by today’s sophisticated service firm.
- Martha Cusick Eddy / Founder and Managing Director
- Jan Marie Locket, AIGA / Brand Strategist and Designer
- Joan Marwitz / Director of Community Investment
- Phil Nugent / Social Media & Emerging Technologies Director
- Joshua Schramm / E-Communications Director
Martha@marketadvisorypartners.com / 720.231.2183
Martha helps companies build sustainable customer/client relationships and carve out defensible market positions that offer long-term competitive advantages. In her 20 year career, Martha has worked with architects, accountants and lawyers to research and define their markets, identify powerful market and sales positions, and create sales and marketing initiatives that achieve results.
With a background in market research, Martha can capture client and customer requirements, needs and wants and translate those into sales and marketing strategies that build business.
Martha has worked with many market leading firms in professional services including Hogan & Hartson, Brownstein Hyatt Farber Schreck, BBC Research & Consulting and RNL Design.
Active in the community, Martha currently serves on the Downtown Denver Partnership’s Marketing Advisory Council, an invitation-only position, and is a member of the DDP’s membership committee.
Additionally, she was president of the American Marketing Association, Colorado Chapter, and the Rocky Mountain Legal Marketing Association. In 2003, she was named to the Denver Business Journal’s prestigious 40 Under Forty class. She is a U.S. patent holder and Law Week Colorado named her the “top marketing expert to build your career” in 2009.
Martha earned an M.A. in marketing communications from the University of Wisconsin at Madison, and a B.A. in Political Science from the University of Colorado at Boulder.
A visionary graphic designer, Jan Marie delivers creative and professional consulting services that support client goals. With over 13 years professional experience in marketing and graphic design, she develops brand identity and creative/paper systems, advertising campaigns, powerful electronic and print marketing collateral, environmental signage, conference graphics, and photography for MAP clients throughout the United States.
Prior to MAP, Jan was with Stantec Consulting Services, EDAW | AECOM, Taggart Advertising and other global professional services firms. Her work with MAP includes branding and creating a 50th anniversary campaign for a corporate law firm, developing brand identity for a family law firm, and rebranding a banking and finance boutique law firm.
She holds a Bachelor’s degree in design from the Art Institute of Colorado.
Utilizing over 25 years of marketing experience in both the private and nonprofit sectors, Joan has excelled in growing organizations’ client base while improving their community presence. She has in-depth experience in strategic market planning, marketing communications, and is a skilled professional in all aspects of the marketing mix working with Fortune 500 and Nonprofit organizations.
Joan’s industry experience includes all aspects of the telecommunications business community; including a Fortune 500 manufacturer, a startup, wireless service provider as well as software and solutions providers. She has worked with leading firms such as Motorola and T-Mobile. At T-Mobile, Joan was one of the first 50 employees. She worked on the start up and market entry of launching a new, digital wireless service into five North American regions.
Prior to working with MAP, Joan has spent the past 7 years as the Director of Marketing and Chief Development Officer of one of the largest nonprofit organizations in Denver. In three years the client base of their Children programs more than tripled in size and significantly increased the amount of private funding through grants, sponsorships and large donations.
Joan holds a Bachelor of Science in Marketing from Northern Illinois University and a MBA from Loyola University of Chicago, IL.
Outside of marketing consulting, Joan enjoys hiking and skiing with her husband and 9 year old daughter. She also likes volunteering her time in the nonprofit community.
A strategic thinker who is focused on getting results, Phil has more than a decade of marketing and communications experience with organizations ranging from law firms and other professional services providers to technology start-ups and members of the Fortune 500. With a background that includes law school, business school and software development, it’s the connections that Phil is able to make between marketing, business, technology and the law that make his perspective so unique and his advice so valuable to his clients.
Prior to working with MAP, Phil was the Director of Global Marketing for ProLogis, a global real estate developer twice named by Fortune as the most admired company in real estate. Previous to his five years with ProLogis, Phil founded Nugent Consulting Group, a marketing and business strategy consulting firm that helped a diverse mix of businesses in the technology, financial and manufacturing industries. Phil’s work with Nugent Consulting Group followed several years of working in both technical and communications roles for Web technology firms. Following law school, Phil worked for five years for a government contractor to the U.S. Department of Justice.
Phil received an M.B.A. from the Leeds School of Business at the University of Colorado at Boulder, a J.D. from the Marshall-Wythe School of Law at the College of William & Mary, and a B.A. from the University of Virginia.
A graphic and web designer, Joshua enjoys putting both sides of his brain to use. In his 9+ year career as a graphic designer Joshua has done illustration, report layouts, package design, posters, emails, animation, branding, websites and more. He can do it all and is constantly expanding his knowledge to bring value to his clients.
His designs have been used in the Wall St Journal, on the floor of Congress, on the cover of a CD distributed by REI, and on countless brochures, business cards, and websites.
Prior to working with MAP, Joshua worked doing print and web design for non-profit organizations, musicians, and environmental consulting firms.
Joshua attended the Pacific Northwest College of Art for Graphic Design and served as Vice President of the Northern California Arts Council.
Outside of MAP, he spends time with his wife and 3 year-old son, his dog and cat, and his two chickens. In addition, Joshua is also a musician and songwriter who has played with bands and artists such as Brandi Carlile, Jackie Greene, Pat Monahan, and Sister Hazel.