Business Development Coaching
You didn’t become a lawyer, accountant or other highly trained professional services provider to sell your services, did you?
But in today’s market, doing great work is no longer the direct connect to new business that it once was. Your competitors are prospecting and targeting your clients. New market entrants are touting their considerable skills. Buyers are looking for service providers to don’t just deliver – they deliver the exceptional.
Selling is no longer reserved for salespeople. Today, we all need to sell. But it isn’t easy.
That’s where MAP can help. We work with law, accounting and professional service firms to:
- Re-define the sales process;
- Shatter sales myths;
- Create selling comfort zones for professionals;
- Define detailed action plans for sales results, from speaking engagements, article writing, and board membership to professional development, networking, and more;
- Design custom programs for individuals, practice or industry groups, and firms as a whole.
Our custom training programs are designed to integrate fully into your overall strategic business plan. More importantly, they are not one size fits all for your professionals. We all have different strengths and interests. We take individual needs into account in every program we develop.
Training programs can be delivered at the individual level in the form of one-on-one coaching or in group training formats. We work with associates, practice/industry groups, and firm leaders in a variety of formats. Quarterly updates and group learning sessions are often built into any custom training program to keep your professionals focused on business generation and client development.
MAP can also train your support staff – individuals who often have extensive contact with clients and prospects – on the values of
The Result
A service firm’s professionals and support staff are on the front lines of client development. Training programs from MAP can arm them with the tools they need to make the most of every interaction with an existing client to maintain or expand the business or with prospects to introduce the firm’s services and pave the way for future business with that prospect.
